In one on my weekly reads I arrived on a great article on a new model on Pharmaceutical Marketing which I wanted to share my summary. The old 4 P (price, product, place and promotion) where too much focused on brands. The new model proposed is more consumer focused. 1. Predicative modeling By collecting the right data and having good data models in place,…
Insights / January 22, 2018
The new 4 P model for marketing in the Pharmaceutical industy
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